Maria Namusoke Kamoga: Empowering Uganda’s Boda Boda Industry Through Honda by Markh

By John Kusolo

Maria Namusoke Kamoga, the Managing Director of Honda Markh Automobile Ltd,

is a transformative leader committed to revolutionizing Uganda’s boda boda industry. Through her leadership, Honda by Markh has established itself as a trusted partner for boda boda riders, offering durable, cost-effective motorcycles that not only serve as a means of transport but also as tools for socio-economic empowerment.

*Transforming the Boda Boda Industry*

The boda boda industry in Uganda is a critical pillar of the country’s economy, employing over 600,000 youth in Kampala and sustaining the livelihoods of more than 1.3 million people nationwide. Recognizing its importance, Ms. Namusoke has positioned Honda by Markh as a key player in uplifting this sector. Speaking during the launch of the National Boda Boda Stage Development Model at the Serena Hotel Kampala, an event organized by the United Boda Boda Riders' Cooperative Union, she emphasized Honda’s mission to empower Uganda’s riders.

“As Honda, our core business is socio-economic empowerment of the people of Uganda. We deal in more than motorcycles; we deal in hope, we power dreams, we create sustainable opportunities, and we give people a platform to pursue and achieve their entrepreneurial ambitions,” said Ms. Namusoke.

Her remarks underscore Honda by Markh’s unique approach to business—one that prioritizes the growth and success of boda boda riders while addressing the challenges they face.

*Introduction of the HONDA ACE 110*

A standout offering from Honda by Markh is the HONDA ACE 110,

a motorcycle designed specifically with Uganda’s boda boda riders in mind. According to Ms. Namusoke, the HONDA ACE 110 comes equipped with an extended carrier for added comfort, making it ideal for carrying passengers or goods. Its design ensures a smoother and more enjoyable ride, even on Uganda’s notoriously bumpy roads. This durability and comfort enhance riders’ productivity while reducing wear and tear, translating into greater savings and earnings.

The HONDA ACE 110 reflects Honda’s commitment to providing practical, efficient, and sustainable solutions to the boda boda industry.

*A Vision of Empowerment*

Ms. Namusoke’s leadership goes beyond selling motorcycles—it is about creating a platform for Uganda’s youth to achieve financial independence.

She has championed initiatives that empower boda boda riders to grow their businesses, improve their livelihoods, and contribute to the country’s economic development.

“Honda is more than a bike. Honda is all about building people and building dreams—a durable, cost-effective tool for sustainable economic empowerment and financial freedom,” she added.

Through partnerships, community outreach, and customer support, Honda by Markh has fostered a culture of trust and reliability, making it a preferred brand for boda boda entrepreneurs.

*Why Riders Should Choose Honda by Markh*

Under Ms. Namusoke’s leadership, Honda by Markh has introduced several competitive advantages that make it a standout in the industry:

Durability: The HONDA ACE 110 is built to withstand challenging terrains, ensuring longevity and reduced maintenance costs.

Affordability: Honda motorcycles are priced with the boda boda rider in mind, offering exceptional value for money.

Versatility: Honda’s designs cater to a variety of uses, from passenger transport to small-scale cargo delivery.

Customer-Centric Approach: Honda by Markh prioritizes customer satisfaction, offering robust after-sales services and easy access to parts.

Contacting Honda by Markh Automobile Ltd

For boda boda riders and entrepreneurs looking to partner with Honda by Markh, the company offers multiple channels for inquiries, support, and feedback:

Customer Support: +256 200 900 827

Sales Support: +256 741 777 433

Email: hondasales@markhautomobile.com

Honda’s expert team is always ready to assist with sales, services, or product inquiries, ensuring a seamless experience for every customer.

Maria Namusoke Kamoga’s visionary leadership at Honda Markh Automobile Ltd is transforming the boda boda industry in Uganda. Through innovative products like the HONDA ACE 110 and a steadfast commitment to socio-economic empowerment, she has positioned Honda as a symbol of hope and opportunity for thousands of riders. Her efforts are not just about selling motorcycles—they are about building dreams, empowering communities, and driving Uganda’s economic growth forward.