*By John Kusolo*
Shumuk Industries, a household name in the production of aluminium products in Uganda and the East African region, is gearing up for a prominent display at the 30th Uganda International Trade Fair (UGITF). Scheduled to take place from 2nd to 10th October 2024, this prestigious event, organized by the Uganda Manufacturers Association (UMA), is one of the largest trade exhibitions in East Africa, drawing participation from 1,350 exhibitors from 28 countries and attracting over 25,000 unique daily visitors. For Shumuk Industries, this is a golden opportunity to showcase its innovative products and reaffirm its position as a market leader in aluminium manufacturing.
*The Legacy of Shumuk Industries*
Shumuk Industries was established in 1998, building upon the legacy of M/s East Africa Aluminium Works, a company with roots dating back to 1936. The firm, initially focused on the production of aluminium household utensils, has grown into one of the leading producers of aluminium products in the region, providing a wide range of items including utensils, extrusions, and sheets.
The name "Shumuk" holds a significant meaning, originating from the ancient Vedas, where it is one of the 1000 names of God, Vishnu, found in the Vishnusahastranam. The term symbolizes "the most attractive smile," an embodiment of the company’s philosophy of delivering service with a smile. Shumuk's commitment to its customers and the community is rooted in this belief, offering high-quality products at affordable prices to meet the needs of the masses.
*Vision and Mission*
Shumuk Industries has set ambitious goals to achieve a growth rate of at least 10% per annum while maintaining market leadership in the aluminium industry. Innovation and continuous improvement are key drivers of this growth, as the company strives to satisfy the aluminium product needs of consumers with maximum value and cost-effectiveness.
The company’s mission is clear: "To provide cost-effective, quality aluminium utensils to the masses." This mission, along with Shumuk’s dedication to quality, has earned it the prestigious ISO 9001-2000 Certification, as well as accreditation from the Uganda National Bureau of Standards (UNBS).
Shumuk Industries also aims to expand its market share across Uganda, Southern Sudan, the Democratic Republic of Congo (Eastern), Rwanda, and Burundi. The objective is to secure an 80% market share in these regions while achieving cost leadership and adhering to international quality standards.
Shukla Mukesh: The Visionary Entrepreneur
At the helm of Shumuk Industries is Shukla Mukesh, a visionary entrepreneur and CEO who has been instrumental in steering the company towards success. Mukesh’s passion for quality and customer satisfaction has helped the company earn its leadership position in the aluminium manufacturing sector. Under his leadership, Shumuk Industries has not only focused on expanding its product range but has also pioneered initiatives to enhance production efficiency, while keeping prices affordable for the masses.
Mukesh believes that events such as the Uganda International Trade Fair present a unique opportunity for businesses like Shumuk to connect with potential clients, both locally and internationally. The exposure gained from such fairs has previously led to significant growth in sales, as exhibitors showcase their products to a diverse audience of consumers, traders, and industrial stakeholders.
Shumuk Industries at the 30th Uganda International Trade Fair
The 30th Uganda International Trade Fair promises to be a key platform for Shumuk Industries to further its market reach and build on its success. Mukesh has called on the general public to visit Shumuk’s exhibition at the fair to learn more about the company’s wide range of offerings. From high-quality aluminium utensils to industrial extrusions and sheets, Shumuk remains committed to fulfilling the needs of the market with cost-effective solutions.
The Uganda International Trade Fair, one of the most significant business events in the region, will feature exhibitors from various sectors, including manufacturing, electrical products, chemicals, petroleum, plastics, rubber, packaging, leather, tourism, food and beverages, education, and the auto industry. This diversity provides a broad range of business opportunities for companies looking to export, import, or expand their clientele in Uganda.
Mukesh also encourages other businesses looking to grow their network of suppliers and customers to participate in the trade fair. With an increasing number of international exhibitors, the fair offers an ideal platform for companies to connect with potential partners, explore new markets, and increase brand visibility.
As Shumuk Industries prepares to take part in the 30th Uganda International Trade Fair, it continues to demonstrate why it is a leader in the aluminium sector. The company’s commitment to quality, innovation, and customer satisfaction has positioned it as a preferred choice for aluminium products across East Africa. Led by Shukla Mukesh, Shumuk Industries will undoubtedly use the trade fair to further cement its presence in the market and drive its vision of growth and regional dominance.
The Uganda International Trade Fair will be a time for businesses and individuals alike to experience the best of Shumuk Industries, explore new opportunities, and be part of a platform that connects the world to Uganda’s growing industrial landscape.
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