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Impact of Globalization on Cultural Heritage

Celebrating World Culture Day: Prof. Waswa Balunywa on the Impact of Globalization on Cultural Heritage

By John Kusolo

On May 21st, 2024, Uganda joined the global community in commemorating the World Day for Cultural Diversity for Dialogue and Development, also known as Diversity Day. This annual observance highlights the importance of cultural diversity in fostering peace, development, and stability worldwide. At a special event held at the National Theatre in Kampala, Prof. Waswa Balunywa, former Prime Minister of the Busoga Kingdom, delivered a compelling speech underscoring the threats posed by globalization to cultural heritage.

Prof. Balunywa, a respected figure in Ugandan academia and cultural affairs, expressed grave concerns about the rapid pace of globalization and its adverse effects on local cultures. He highlighted that the relentless march of global interconnectedness, while bringing numerous economic and technological benefits, also poses a significant threat to the preservation of unique cultural identities.

Globalization: A Double-Edged Sword

In his address, Prof. Balunywa noted, "Globalization, among others, is the biggest threat to culture." He emphasized that the homogenizing influence of global cultural trends often undermines local traditions and practices, leading to a gradual erosion of cultural diversity. This is particularly pertinent in regions like Busoga, where rich cultural heritage forms an integral part of the community's identity and social fabric.

The former Prime Minister urged the Uganda National Cultural Centre (UNCC) to take proactive measures to safeguard the nation's cultural heritage. He stressed the importance of cultural institutions in preserving and promoting local traditions in the face of global pressures. Prof. Balunywa advised that embracing digital transformation is essential for cultural preservation in the modern era. "You either jump onto the digital transformation or be left behind," he remarked, highlighting the need for cultural institutions to leverage technology in their efforts to document and disseminate cultural knowledge.

The Significance of World Culture Day

World Culture Day, established by the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, serves as a reminder of the critical role that cultural diversity plays in achieving sustainable development. The theme for this year's celebration, "Discover and Experience Diversity," encourages people to reflect on and engage with the world's myriad cultural treasures. The United Nations underscores the necessity of bridging cultural gaps to foster peace, development, and stability.

In his speech, Prof. Balunywa aligned his message with the four goals articulated by UNESCO for promoting cultural diversity:

Support sustainable systems for the governance of culture: Encouraging policies and frameworks that protect and nurture cultural expressions.

Achieve a balanced flow of cultural goods and services: Promoting equitable access and exchange of cultural products worldwide.

Integrate culture into the frameworks of sustainable development: Ensuring that cultural considerations are integral to development strategies.

Promote human rights and fundamental freedoms: Upholding the rights of individuals and communities to express and preserve their cultural identities.

A Call to Action

Prof. Balunywa's remarks were a clarion call to action for policymakers, cultural practitioners, and the broader community. He stressed that safeguarding cultural heritage is not only about preserving the past but also about enriching future generations. The digital age offers unprecedented opportunities to document and share cultural knowledge, making it accessible to a global audience while preserving it for posterity.

As Uganda celebrated World Culture Day, Prof. Balunywa's insights resonated deeply, reminding everyone of the vital importance of cultural diversity. His message underscored that while globalization brings many advantages, it also requires a concerted effort to protect and promote the unique cultural identities that enrich our world.


The commemoration of World Culture Day in Uganda was marked by a renewed commitment to cultural preservation. Prof. Waswa Balunywa's thought-provoking speech served as a powerful reminder of the need to embrace digital transformation while vigilantly protecting the cultural heritage that defines our communities. As the world becomes increasingly interconnected, it is imperative to balance the benefits of globalization with the need to preserve the rich tapestry of human culture.

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